In 2018, Google announced the new AMP Email section of the AMP framework. Web stories are a mobile-focused format for delivering news and information as tap-through stories. Web Stories, known as AMP Stories until April 2020, were introduced in 2018. Internet performance and security company Cloudflare launched an AMP cache in March 2017. Most AMP pages are delivered by Google's AMP cache, but other companies can support AMP caches. The AMP framework consists of three components:ĪMP HTML, which is standard HTML markup with web components ĪMP JavaScript, which manages resource loading and AMP caches, which serve and validate AMP pages. Also on the same day, DuckDuckGo announced that they will also automatically bypass AMP pages on their DuckDuckGo browser and on their DuckDuckGo Privacy Essentials browser extension. On April 20, 2022, Brave Browser rolled out new features to automatically bypass AMP pages. In search results, the Top Stories list will no longer be restricted to AMP pages, and AMP pages will no longer be distinguished by an icon. In April 2021, Google removed AMP as an SEO criterion in favor of page loading speed and other "page experience" metrics. In November, Twitter updated its developer guidelines to say that "We’re in the process of discontinuing support for this feature" the Twitter mobile apps for Android and iOS simply load the non-AMP versions of webpages. Starting in 2021, support for AMP was discontinued in some apps. It works across many device types, including desktop and tablet, and comes with helpful responsive design features. AMP is designed to be mobile friendly but isn't just for mobile. Īs announced by AMP's tech lead Malte Ubl at AMP Conf '19, AMP is now just AMP, and does not stand for Accelerated Mobile Pages anymore. On December 7, 2018, AMP announced their official WordPress plugin, which allowed WordPress websites to include AMP-ready pages. In September 2018, Microsoft began rolling out its own Bing AMP viewer and AMP cache. In June 2017, Twitter started linking to AMP pages from its iOS and Android apps. In May 2017, Google reported 900,000 web domains were publishing AMP pages with more than two billion AMP pages published globally. In February 2017, a year after the public launch of AMP, Adobe reported AMP pages accounted for 7% of all web traffic for top publishers in the United States. In September 2016, Microsoft announced support for AMP in the Bing apps for iOS and Android. At the time, Google search distinguished AMP links with an icon.Īccording to one of the co-founders of the AMP Project, Malte Ubl, AMP was originally called PCU, which stood for Portable Content Unit. Initially links to AMP pages were restricted to a "Top Stories" section of Google's mobile search results by September 2016 Google started linking to AMP content in the main mobile search results area. ĪMP pages first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results. More than 30 news publishers and several technology companies (including Twitter, Pinterest, LinkedIn and WordPress) were initially announced as collaborators in the AMP Project. The AMP Project was announced by Google on October 7, 2015, following discussions with its partners in the Digital News Initiative (DNI), and other news publishers and technology companies around the world, about improving the performance of the mobile web. The AMP Project announced it would move to an open governance model on Septemand is part of the OpenJS Foundation as of October 10, 2019. AMP has been criticized for potentially giving further control over the web to Google and other concerns. After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016. ĪMP was first announced on October 7, 2015. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly. AMP is optimized for mobile web browsing and intended to help webpages load faster. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP (originally an acronym for Accelerated Mobile Pages ) is an open source HTML framework developed by the AMP Open Source Project.
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